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A PUBLIC RELATIONS COURSE DETAILS 2006

Note:  Courses in this section are endorsed by the International Public Relations Association


Course Title

Start

Finish

You Would Benefit if…

Course Content

Fee

PR 1

Starting in Public Relations Management

2 weeks

20 Feb

15 May

14 Aug

13 Nov

3 Mar

26 May

25 Aug

24 Nov

You are new to public relations or have taken on the role as an additional responsibility

Management of a public relations programme for anyorganisation, commercial or otherwise; definitions, role and functions; media relations and related skills for both marketing support and non-commercial applications. Autumn course forms first part of comprehensive five-week course.

£2,500.00

PR 2

Strategic Public Relations Management

2 weeks

27 Feb

22 May

21 Aug

20 Nov

10 Mar

2 Jun

1 Sep

1 Dec

You are already managing the strategic public relations function for and giving strategic public relations advice to board or client or being promoted to assume such responsibilities.

Public relations as a strategic management function including crisis management, internal communication, parliamentary liaison, community relations and marketing support activities, working nationally and internationally

£2,850.00

PR 3a

Advanced Strategic Public Relations Management

3 weeks

27 Feb

22 May

20 Nov

17 Mar

9 Jun

8 Dec

You are already at a board level post or are being promoted to that level or have ten or more years' experience.

Public relations as a board level strategic management function including crisis management, internal communication, parliamentary liaison, community relations and marketing support activities, working both nationally, internationally and in a global context

£3,850.00

PR3b

Advanced Strategic Public Relations Management

2 weeks

6 Mar

30 May

29 Aug

27 Nov

17 Mar

9 Jun

8 Sep

8 Dec

You are already at a board level post or are being promoted to that level or have ten or more years' experience.

Public relations as a board level strategic management function including crisis management, internal communication, parliamentary liaison, community relations and marketing support activities, working both nationally, internationally and in a global context

£3,100.00

PR 4

Intensive Advanced Strategic Public Relations Management

3 weeks

21 Aug

8 Sep

You are working at board level for some time, preferably with public relations qualifications from a recognised institution, or have attended other courses run by Trident's Course Director, Jane Hammond.

Existing public relations skills and techniques to a more advanced level; strong emphasis on course work, both strategic and practical. This course forms second part of comprehensive five-week course.


£4,645.00


PR 5

Comprehensive Strategic Public Relations Management

5 weeks

4 Sep

6 Oct

You are new to public relations and have to take on senior responsibility at short notice or you need a fast course to cover all aspects of public relations practice generally.

Crash course: from introduction to intensive advanced in five weeks, combining course content of PR 1 and PR 4 above. Strong emphasis on course work, both strategic and practical.

£5,390.00

PR 6

Communicating in a political world

1 week

13 Mar

15 May


17 Mar

19 May

You are involved in lobbying: talking to legislators at local, national, federal and international levels or are otherwise involved in the political aspects of your organisation

Intensive course on lobbying at local, national and international level, as practised in Europe but with applications for other countries and forms of government. Includes visit to European Union and one night at a Brussels hotel. Course leaders are two of Britain's most experienced and well known lobbyists.

£3,000.00

PR7

International Issues & Crisis Management

3 weeks

3 Jul

21 Jul


You are already practising public

relations and you have to take on the role of issues management or are already in that role and wish to learn about the subject in more depth.

Setting up and running issues and crisis management procedures, ensuring their effectiveness in the context of the organisation's overall activities and the application of issues management procedures to crisis management.

£4,290.00

PR 8

Protocol & Public Relations Management

1 week

28 Aug

4 Dec

1 Sep

8 Dec

You are already in senior management and have been given additional responsibility for protocol and public relations or have been transferred to this work

Integration with and relationship to public relations as a strategic management function including protocol duties, dealing with crises management, internal communication, Government rela-tions and relationship with other diplomatic bodies.

£1,700.00

PR 9

Print Production

1 week

22 May

26 May

You are in charge of publication production for your organisation



Planning, writing and production of printed material very cost effectively and management of print schedules, with a practical print exercise. This week is a self-contained module within Course PR 3.

£1,239.00

PR 10

Crisis & Reputation Management

1 week

28 Aug

1 Sep

You are at a senior public relations level and need to have an intensive course in crisis and reputation management

The latest techniques in managing crises and specialist aspects of managing your organisation's reputation, nationally and internationally.

£2,500.00

PR 11

Monitoring & Evaluation in Development

1 week

28 Aug

1 Sep

You are at a senior public relations level, with special responsibilities for community relations and need to have an intensive course in evaluating this work

The latest developments in community relations and development work, as well as monitoring community relations and development work.

£2,500.00

B SHORT COURSES IN PUBLIC RELATIONS SUBJECTS - 2006


Course Title

Start

Finish

You Would Benefit if ...

Course Content

Fee

SC 1

Introduction to Public Relations

1 day

24 Jan

7 Feb

8 Mar

8 May

12 Jul

7 Aug

9 Oct

7 Nov

-

-

-

-

-

-

-

You need an introduction to public relations work, are seeking a basic grounding and want to sharpen your skills. You might be at the start of your career, be taking on a public relations role, be changing your career or be starting a new business.

An intensive introduction to public relations. You will discover what public relations is and its place within any organisation. You will find out about drawing up and presenting proposals, identifying target audiences, establishing and maintaining media relations, improving internal communication and assessing a programme's effectiveness.

£195.00

SC 2

Writing for the Media

1 day

25 Jan

8 Feb

9 Mar

10 May

13 Jul

8 Aug

8 Oct

8 Nov

-

-

-

-

-

-

-

You might already be in public relations and have to take on the media relations role for the first time, you might need to write news releases in the course of your work or be wanting to seek editorial coverage on a single issue.

Covers the principles of good writing. A brief introduction to writing for the media covers news releases, features and captions. It also includes business writing tasks such as letters, memos, reports and so on. You will learn about understanding a brief, researching information, drafting, checking and producing a fair copy and making your work look good.

£195.00

SC 3

Event Management

1 day

27 Jan

9 Feb

10 Mar

11 May

14 Jul

9 Aug

11 Oct

9 Nov

You might have to take on the organisational responsibility for event organisation, have to organise a major event at short notice or need some background knowledge for a new job which includes event management.

Covers different types of events, whether they are news conferences, promotions or other occasions. You will learn about planning and timetabling events, creating and maintaining action checklists, monitoring progress, allocating duties and working in teams and learning each time from experience.

£195.00

SC 4

Getting it Right in Print

2 days

10 Feb

15 Mar

8 Apr

18 May

20 Jul

10 Aug

12 Oct

10Nov


11 Feb

16 Mar

9 Apr

19 May

21 Jul

10 Aug

13 Oct

11Nov

You are responsible for print production, producing anything from the annual report to short pamphlets and leaflets to brochures.

Covers the complexities of print production, from the initial typed or written rough draft. You will learn about the production of corporate literature and presentation with confidence The course includes terminology, scheduling the work, liaising with the printer and ensuring that you make cost effective decisions. The course includes a visit to a commercial printer.

£350.00

C COURSES FOR SENIOR SECRETARIAL STAFF AND PERSONAL ASSISTANTS - 2006


Course Title

Start

Finish

Who Would Benefit

Course Content

Fee

SS 1a

Diploma in Secretarial Administration

2 weeks

6 Feb

3 Apr

8 May

10 Jul

31 Jul

29 Aug

2 Oct

6 Nov

17 Feb

14 Apr

19 May

21 Jul

11 Aug

8 Sep

13 Oct

17 Nov

Secretarial staff, working at middle management level and seeking to enhance their existing skills or learn new ones.

Secretarial skills, with special emphasis on business skills, information technology, word processing spreadsheets, database, presentations, communications, internet and e-mail.

£1,750.00

SS 1b

Diploma in Secretarial Administration 3 weeks

6 Feb

3 Apr

8 May

10 Jul

31 Jul

29 Aug

2 Oct

6 Nov

24 Feb

18 Apr

26 May

28 Jul

18 Aug

15 Sep

20 Oct

24 Nov

Secretarial staff, working at middle management level and seeking to enhance their existing skills or learn new ones.

Secretarial skills, with special emphasis on business skills, information technology, word processing spreadsheets, database, presentations, communications, internet and e-mail.

£2,500.00

SS 2a

Private Secretary's Diploma

2 weeks

6 Feb

3 Apr

8 May

10 Jul

31 Jul

29 Aug

2 Oct

6 Nov

17 Feb

14 Apr

19 May 21 Jul

11 Aug

8 Sep

13 Oct

17 Nov

Anyone working for senior management in a secretarial role and wishing to extend knowledge and expertise so as to be more effective in an existing post or qualify for promotion.

Secretarial administration, private secretary's role and personal effectiveness, secretarial procedures, office administration, work environment and controls, information and communication, business writing skills, arranging events and business travel, the business world, public and private sectors, international trade; information technology, word processing, spreadsheets, database, presentations, communications - internet and e-mail.

£1,750.00

SS 2b

Private Secretary's Diploma

3 weeks


6 Feb

3 Apr

8 May

10 Jul

31 Jul

29 Aug

2 Oct

6 Nov

24 Feb

21 Apr

26 May

28 Jul

18 Aug

15 Sep 20 Oct 24 Nov

Anyone working for senior management in a secretarial role and wishing to extend knowledge and expertise so as to be more effective in an existing post or qualify for promotion.

Secretarial administration, private secretary's role and personal effectiveness, secretarial procedures, office administration, work environment and controls, information and communication, business writing skills, arranging events and business travel, the business world, public and private sectors, international trade; information technology, word processing, spreadsheets, database, desk top publishing, presentations, communications - internet and e-mail.

£2,500.00

SS 3a

Executive Secretary's Diploma

2 weeks

6 Feb

3 Apr

8 May

11 Jul 31 Jul

29 Aug

2 Oct

6 Nov

17 Feb

14 Apr

19 May

21 Jul

11 Aug

8 Sep

13 Oct

17 Nov

Executive secretaries and directors' personal assistants, working at directors' level and wishing to extend knowledge and expertise so as to be more effective in an existing post or to qualify for promotion.

Executive secretary's role, business writing skills and presentations and arranging conferences and other events; information technology such as word processing, spreadsheets, database, desk top publishing, presentations, and communications media such as internet, intranet and e-mail; health and safety at work; business administration and management; and personal organisation and presentation skills..

£2,150.00

SS 3b

Executive Secretary's Diploma

3 weeks

6 Feb

3 Apr

8 May

10 Jul

31 Jul

29 Aug

2 Oct

6 Nov

24 Feb

21 Apr

26 May

28 Jul

18 Aug

15 Sep

20 Oct

24 Nov

Executive secretaries and directors' personal assistants, working at directors' level and wishing to extend knowledge and expertise so as to be more effective in an existing post or to qualify for promotion.

Executive secretary's role, business writing skills and presentations and arranging conferences and other events; information technology such as word processing, spreadsheets, database, desk top publishing, presentations, and communications media such as internet, intranet and e-mail; health and safety at work; business administration and management; and personal organisation and presentation skills..

£2,950.00